Welcome: Login Here!
Current Location: | Change
 
 

Specials

 
 

Search Skus

 
 
Click Here to Order Now!
 

Instagram
March 24, 2014
Kobe Bryant Invests Big in BODYARMOR

It's official!  Kobe Bryant is now the third largest shareholder of BODYARMOR behind founders Lance Collins and Mike Repole.  Kobe has plans for life after basketball to become a business entrepreneur, and this BODYARMOR investment is the start.  In his own words he made a "substantial" investment which is rumored to be between 4 - 6 million dollars for around a 10% share of the company.  Kobe wanted to put "skin in the game" as he calls it.  He will sit on the board of directors and will be involved in all aspects of the business.  His main focus will be on marketing and branding which he says he has really enjoyed doing over the years for his own brand with Nike.

 

This announcement has been heard loudly by Kobe fans across the nation via social media and multiple articles online.  In less than 24 hours Kobe's Instagram announcement has received over 150,000 likes (Kobe posted the picture above).  Check out the articles below to read more about the deal:

 

ESPN.com "Kobe Inc. Makes 1st Investment"

 

Kobe Bryant Invests Millions In Sports Drink BodyArmor

Haralambos Beverage Co. 2300 Pellissier Place, City of Industry, CA, 90601-1503
562-347-4300 ph | 562-463-7850 fx